Mission Statement
We shall consistently treat our customers, employees, shareholders, suppliers and the community with honesty, dignity, fairness and respect.

To be known as a world class manufacturer of automotive floor coverings whose products offer enhanced value to our customers. We strive to be a leader in innovation, quality, people development and customer satisfaction.

VIAM is committed to compliance with customer and applicable regulatory requirements by focusing on the continual improvement of the effectiveness of the quality management system. Our goal is to further strengthen our reputation for quality products and increase customer satisfaction. To achieve this goal VIAM will pursue the following key Quality, Cost, Delivery, and Morale objectives:

  • Reduce the Cost of Poor Quality (Continual Improvement)
  • Maintain or improve On-Time Delivery Performance (Supply Chain)
  • Continually develop and improve supplier quality, delivery & cost (Supply Chain)
  • Improve machine uptime & efficiency (Manufacturing Support)
  • Ensure employee competency and motivation (Resource Management)
  • Maintain compliance with IATF 16949:2016 (Resource Management)
  • Meet customer expectations for high-quality, on-time product launches (APQP)
  • Thereby improve manufacturing cost and quality control (Manufacturing)


  • We develop products that excite our customers because of their quality, completeness and real value.
  • We improve and enhance product based on real customer needs and our own technology insights.
  • We invent innovative technology that aims to deliver clear benefit to the end user.
  • We value our partners (customers, resellers, suppliers and contractors) as extensions of our own organization.
  • We want people who believe in treating others the way they want to be treated.
  • We care about the dignity of each person in our organization.
  • We expect our people to lead, to seek and provide feedback and believe that improvement is always possible.
  • We expect only positive work attitudes and we seek solutions not fault.
  • We strive to create a work environment that inspires fun competition and a passion to win.
  • We value a safe, clean work environment for all employees.
  • We strive to example of good corporate citizenry.
  • We value our environment and strive to protect it.
  • Provide shareholders a favorable return on shareholders’ equity.
  • Offer customers maximum value in products and services.
  • Pursue product development that will improve value for VIAM and our customers.
  • Provide employees opportunities for growth and security.
  • Be an example of good corporate citizenry in our community.